The Rise of the Neo-Bourgeoisie: How the Obama Machine Shaped a New Elite Class

Digital Capitalism, Globalism, and the Populist Pushback Against a Progressive Ruling Class

In his article, “The Obama Machine,” Michael Lind delves into the rise of a new political and cultural elite that has redefined the landscape of American politics and, by extension, much of the Western world’s sociopolitical norms. Lind’s portrays of the "Obama Machine" as a representation of the emerging “neo-bourgeoisie” — a new ruling class shaped by the digital capitalist boom, neoliberal policies, globalization, and the Information Age’s cultural revolution. As Lind details, the Obama presidency marked the confluence of this new elite class, merging old political machine tactics with modern, tech-based strategies to consolidate power within a coalition of global capitalists, foundation-backed activists, and cultural influencers.